![]() ![]() The two-component coverage meant the live blog would be continuous, even if the video happened to go down. We contributed to the fan experience by offering a supplement to network television, and the viewer experience was clean. Our three-camera live show, Packer Transplants, streams from Stillmank Brewery. We started with context gained from our NFL Draft coverage this year, where we incorporated both live blog and video, by streaming for 3 days from our studio with the live blog on the left side and a video player on the right side of our homepage. However, CoverItLive does not have live video capability. Since we started Cheesehead TV in 2007, we’ve covered training camp using the CoverItLive live blog platform, which enables fans all over the world to interact with each other and see updates in real time with photos and text. As a live broadcast producer, the notion of wireless streaming via multiple wireless devices sounded daunting (and just a little bit crazy), but I knew there had to be multiple use cases where this technology could have a big impact, and in some instances, even make it feasible to produce a show that would’ve been impossible otherwise. I was intrigued by the potential to switch a show from an iPad. (Stillmank is a local Green Bay brewery that makes Wisco Disco, the first microbrew ever sold at Lambeau Field during games.) With an invitation-only audience of Packers superfans, the show’s success served as our jumping-off point to push the envelope on the rest of our training camp coverage.īack in May, I downloaded Teradek’s Live:Air. ![]() On the first day of Packers training camp in July, we webcast an exclusive show, live from Stillmank Brewery, our show’s beer sponsor. Accordingly, Cheesehead TV kicked off the season by going big from the very beginning. Īfter losing the NFC Championship by the thinnest of margins and by keeping the roster mostly intact, expectations for the Packers this season are high. We have been on Livestream for more than 6 years and love it-especially the flagship product, Livestream Studio. We stream multiple live webcasts every week, including our flagship show Packer Transplants (or, “Two Guys Who Think They Know Something about Football”) on our Cheesehead TV enterprise account. As the cofounder of, an independent website devoted to the Green Bay Packers, I’m always looking for innovative ways to engage the fanbase. ![]()
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